Local Advertisers - Design Service
 Professional designs worth £400 for free!
( when you book for 24 weeks or more).
For shorter campaigns we only charge a nominal £50 for design and £50 for high resolution full colour re-usable vinyl print – a massive 3ft wide and 7 ft high!
We offer a personalised design service to our customers. Book over 24 weeks and we design and print for free.
Take a look at some of our designs below:
ADVERTS GALLERY CLICK HERE
There are some specifications which you should bear in mind however….
PIP POSTERS
How to get the best out of your PIP publicity!
The PIP poster design and production service
Many customers of ours are using poster advertising for the first time so this information is designed to “oil the wheels” of poster production saving their money and our time.
We need from the you…...
- A completed design matching our size requirements and ready to print…..or
- As much information as possible – photos, details, special offers, location plan – in fact anything you want to be used in the design of your poster should be sent to us in good quality hard copy or as a compatible (details below) computer file.
These, along with your sketch, will be used by professional designers to produce a high quality design.
Proof Reading
A low-resolution design copy will be sent for proof reading. Minor changes will be undertaken at no extra charge, as will corrections. The £50 design fee is heavily subsidised by us so they only get one shot at alterations.
Bear in mind any delay caused may result in space being charged before the poster is displayed.
Extra Designs
If you do not like the design or decide on a completely new approach we will happily undertake a new design again at the subsidised charge of £30 plus VAT.
A few tips on poster design…
- Gain the attention of the target audience
- Capture their imagination
- Differentiate your product
- Be creative and entertaining if possible
- Use visual images to tell your story
- Be bright and eye-catching
- Use concise headlines
- Make a few strong claims and support them with evidence
- Summarize your philosophy in one concise line.
Source: DTI guide to poster advertising
SPECIFICATIONS:
PC Compatible computer programmes:
Photoshop / Corel Draw / Microsoft Word
Powerpoint / Microsoft Publisher / Acrobat
Ask if you have any doubts.
PC Compatible computer files:
jpg / jpeg / bmp / gif / tif / ai / pdf / psd
NB: Please do not provide images downloaded from the internet unless they are of a very high quality. Mostly they look good on your computer screen but when blown up to our massive poster size look very pixelly. Check by blowing up a part of the image to actual size.
PS: Please avoid MAC files as it delays work and costs more.
Print material
Please ensure that photos are sent to us in stiff card envelopes and that any clippings and cut outs are not copyright protected.
The higher the quality, the better the publicity will appear so give as good as you can get!
Poster sizes
Standard – 102cm x 210cm Portrait
Super Six - 120cm x 180cm Portrait
The Sketch
Please give an idea of how you would like their poster to look.
1 The headline – what you do, what will grab attention (preferably not your company name at the top).
2 Good Information – what will attract your target market?
The content – reliability, authorised brands, special features or offers, location.
3 An illustration – a picture to tell a story or catch the eye.
4 A Logo – something that instantly identifies your business.
5 Space – is important and highlights important messages.
Try to keep your name and address bottom right. At most, your telephone number should be at the top, but ideally your message should dominate the poster, not your contact details.
“What makes your business different from your competitors?”
“Why does a customer come to you?”
“Do you prefer customers to come or to phone you?”
Think AIDA
A poster must create:
Attention
Interest
Desire
Action
Notes
Please make notes alongside the sketch giving details of any special requirements.
How to double the power of your advertising
The best ads command attention, communicate a message and persuade through illustrations, headlines and body text.
Repeat the message three times in illustration, headline and body text.
Be surprising but relevant.
Short headlines work better.
Headlines go at the top, not the name of the company. Telephone numbers should be big.
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